Are you looking forward to expanding your brand’s reach and exposure? And are you finding it difficult to proceed with what to do and how to do it? Well! If the answers are yes, then you must start with Facebook and Instagram Live sessions. There are several amazing benefits of doing Instagram and Facebook Live in 2022.
In this blog, we are going to talk about all the different benefits of using Facebook and Instagram Live streams. So without further delay, let’s start with the article.
Benefits Of Facebook and Instagram Live
1. Facebook and Instagram Lives are Cost-Effective
The fact is that your loyal audience or followers are already on Instagram and Facebook, which is a huge plus point when you wish to do live streaming. Furthermore, if your audience follows your business or personal page, In that case, doing a live stream will bring them closer to you and your brand while improving your Facebook marketing and Instagram marketing at the same time.
2. Easy To Use and Familiarity
Among several other benefits of Facebook and Instagram Live Streams, familiarity, as well as easy-to-use features, are pretty handy. It is assumed that you are already using Facebook and as a result, you are aware of the UI. And that’s how it will be easier for you to go live.
If you are thinking to do live from only one platform, then Facebook Live will be a great choice as it is not much complicated. You might feel some technical issues but with the easy features it has to offer, you can still get the right kind of accessibility when compared to other live stream apps. There is some service that also offers you to purchase Facebook viewers for live streams. After buying viewers it will help you to look famous and increase popularity with a few steps.
There is yet another benefit of using Live Stream is that you can stream in a private mode. In fact, you can watch the reply in order to ensure that things are working well. All you need to do is to test the image, sound, internet connection, resources, and everything else.
3. Real-Time Engagement
Yet another bigger benefit of Facebook or Instagram Live Stream is real-time engagement. Moreover, you will be able to interact with your loyal audience. There is nothing that you can compare to being able to interact with thousands of people at one go and still have the choice to personally converse with them. Though you won’t be able to personally communicate with all the attendees, chances are higher that you could excite the users about your content.
The possibility is that you create live Q&As in order to reply to your user’s questions while you will still produce content. You can further create weekly shows to communicate with your users and this will eventually help you to maximize your brand’s exposure.
4. Increase Awareness and Exposure
Facebook Live or Instagram Live is a pretty amazing tool that will help you to increase awareness of your personal brand or your business. And apart from the fact, that your followers will be able to get an alert while you go live, you will be able to count on a better ranking that too on the news feed.
Due to the recent change in the algorithm of Facebook, the organic reach of brands has drastically decreased. However, live video streams are still getting a good response. Hence, it can be a great benefit for your brand to get exposure via Facebook Live or Instagram Live streams.
5. Productivity Boost
Videos that are on-demand will need some kind of pre as well as post-production. In fact, you will need to design the content or write a script, prepare your tools, and shoot and edit the video in order to end up with 5 minutes long video that too on average.
On the other hand, if you are taking the help of Live videos, then at first you will need a little bit of preparation. This will help to avoid any kind of common mistakes while live streaming. And that’s it, you can go live.
Productivity boost is pretty huge when it comes to Instagram and Facebook lives. In the end, you will be able to interact with your audience and improve your online presence.
6. Mobile Live Streaming
Previously, we had the option to do a live stream using the computer only. However, the world of technology has evolved a lot and people are more prone to use mobile phones. As a result, mobile live streaming is one of the most important benefits of Facebook Live.
YouTube will need you to have a certain number of subscribers to do a live stream, Facebook and Instagram require a good internet connection only. Have a good background, the right sound, and good quality camera to gain more audience attraction. If you have the option to go live on Facebook, it will gain you a huge advantage as you will be able to produce recent content and will be able to create good-quality videos using your mobile.
Final Thought:
While you are trying to build up your brand, there are several things that you need to consider. And without a doubt, doing a Facebook or Instagram live session will help you gain more exposure. This is a pretty cost-effective way of helping your brand grow online and connect with potential customers. You will see all other amazing benefits apart from the ones mentioned above once you start doing more live sessions on Facebook and Instagram.