The technological progress of the modern world has revolutionized the art of advertisement as well. Companies now rely on digital marketing strategies to enhance visibility and expand their audience online. The wonders of search engine optimization aren’t unknown to 21st-century marketers. Brands produce relevant and engaging content to attract more customers. They target the keywords people are searching for and convince well-known platforms to link back to this content.
A combined effect of all these tactics results in better marketing results and improved lead generation. Here are some significant reasons why companies consider SEO to be a game-changer for the global business community.
Why companies consider SEO to be a game-changer
Beating Your Competitors
Marketers realize that SEO hasn’t just become a necessary component of their digital strategies. It’s turned into a game-changer since brands rely on search engine optimization to outshine their rivals and stay ahead of the competition. An urban legend states that one can bury the dead on the second page on Google as people rarely search past the first one. So, if your website isn’t visible on the first page, you’re losing a bigger portion of your customers. Here’s the breakdown of CTR/page:
- 1st page gets 20.5% of the clicks
- 2nd page gets 13.32% of the clicks
- 3rd page gets 13.14% of the clicks
Optimization Brings Traffic
A website’s SEO tries to focus on boosting organic traffic by elevating its position on SERPs. These high search engine rankings enable your brand to become massively visible and easily searchable. This visibility attracts more customers who become leads and eventually turn into loyal customers. Marketers focus on SEO because they don’t need to pay for “ad space.” Search engine optimization brings customers to you organically.
Build Trust and Credibility
Brands strive to attract fresh customers and retain old ones by building trust and establishing credibility. That’s why marketers focus on link building strategies to improve their company’s online perception and gain a loyal audience. Unless your website is linked with well-established platforms, search engines won’t consider it reliable enough for higher rankings. When popular websites mention yours as a source, people begin to trust your content and consider your opinion trustworthy. This trust brings you more customers and convinces the existing ones to stay in touch. SEO helps you acquire quality hyperlinks and earn more credibility.
Better User Experience
What makes visitors stay on your website and wish to browse? An excellent experience! Providing an optimal experience to your online guests directly influences your visibility and ranking. Do you know that over 50% of your visitors are smartphone users? That’s why marketers focus on optimizing their websites for consumers navigating via handheld devices. A slow-loading page drives people away, but a fast-loading page makes fewer people leave. Similarly, voice search optimization has become the latest addition to SEO trends.
People Rely More on Local Searches
Your search engine optimization efforts are futile if you’re not focusing on local searches. Statistics show that 46% of queries made on Google refer to local brands/businesses. And this number will keep rising as more customers are searching to find companies located in their vicinity. That’s why local SEO will become a game-changer for your business in this decade. Consumers tend to purchase from brands that operate nearby. Around 50% of them are looking to visit a store after finding it online. That’s why local searches provide better rankings and greater visibility to businesses. Brands are gradually switching to local SEO to maximize credibility and increase their websites’ CTR.
Consumers are inclined to trust reviews and testimonials. Similarly, they’re more likely to purchase from nearby brands. Google observed from 2016 to 2018 a 900%+ growth in mobile searches for “near me today/tonight.” We can see that native queries display an excellent performance when influencing your consumer’s purchasing decision. That’s why businesses tend to create Google My Business accounts to access more customers and enhance their search engines’ visibility.
Long-Term and Measurable
Traditional advertisements were – and still are – effective. But SEO altered the digital competition in the 21st century with its long-term impact, continuous nature, and measurable results. Marketers believe that search engine optimization generates noticeable effects in the first twelve months. Still, this influence lasts for several subsequent years. Moreover, measuring the results of your SEO strategy isn’t that difficult. Brands pre-set KPIs that help them measure the success of their SEO efforts. That’s how businesses can decide whether their strategies require modifications or not.
The money-making potential of SEO allows small businesses to drive more traffic toward their websites by creating interactive content for their audience. When consumers find your content valuable and interesting, they become recurring visitors and eventually loyal followers of the brand. Different content marketing strategies enable you to leverage content in favor of your lead-generation endeavors. The ultimate objective of all these efforts is monetary. Companies that distrust paid advertisements and wish to grow their audience organically rely on search engine optimization. If you don’t have an SEO strategy (like 70% of small businesses), it’s time for you to start building one as soon as possible.
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