Video marketing has been around since the 1950s when commercial television started airing. Short advertisements were used to promote products or services to a large audience. Today, video marketing is a powerful and popular tool that businesses use to communicate with their customers and promote their brands.
Most people think of online video when they think of modern video marketing, but it’s not just about YouTube ads or sharing videos of cute cats (although that can be effective). Video marketing can be made of many different forms, from educational explainer videos and product demos to customer testimonials and company culture videos.
The power of video marketing is incredibly versatile and can be used in many ways to achieve different goals. Whether you want to increase brand image, drive website traffic, generate leads, or drive sales, a type of video can help you do just that.
And with more platforms than ever where you can share your videos – including social media sites, your website, and email newsletters – you have even more opportunities to reach your target audience and get the desired results.
Yes or no to use videos in your marketing strategy
At this point, as we always remember and emphasize, you have already had to develop your marketing and communication strategy and you will be implementing it day by day. What have you or have you included in it? What supports are you going to use to accommodate your content and get it to reach your audience? Who is your buyer persona?
This, which should be absolutely clear by now, will give you the keys to determine whether or not you have to include video in your marketing and communication strategy and, if so, in what way, in what context, and what type of video. You can go a step further and establish the video calendar, the budget that you must allocate for it, etc.
We could generalize a lot and say that we always say YES to videos if we talk about a brand. That any product or service can make videos, but then we have stopped to think to know if this is really the case or if we are going too far when saying: all brands need or can benefit from videos. And the conclusion we reached after our experience in the realization of these audiovisual formats is that, yes, all brands can (and in fact should) include videos in their strategies.
The particularity would be in determining what type of video, the format itself, the tone of the image, and what is transmitted in it. There will always be a difference between leisure, sports, or fashion brand, for example, or another that is made of industrial or health material. All of them can make videos, but they will have to take great care of the message and the way of expressing it.
What kind of video to use for your brand
It is another differentiating point between brands when designing their videos. What kind of video to make? Well, before starting, the essential thing is to establish some parameters to be able to answer this question:
- The objective of the video: what do you want to achieve with it? Sell, position your brand, increase notoriety, and interact with your users?
- Who is my video for: who are you talking to? Making a video for your clients is not the same as making a video for your investors or for your internal team. If your audience is a young niche, your video will have a different tone than if you want to convince potential investors of your product.
- In what medium will you spread it: are you going to post it on your website or are you going to use it on social networks? Are you going to email it or put it on a podcast?
Answer these three fundamental questions in detail. You will be able to know perfectly what tone you have to use, what type of images, how to record it (format), and what type of edition it requires therefore, with all this, ask for a quote and be able to do it.
5 Best Video Marketing Tools
When planning your video marketing strategy, it’s important to choose the right tools. To help you choose the suitable one, here is an overview of some of the most popular video marketing tools :
It is an all-in-one video editing suite that helps anyone create fancy videos in a few clicks. With the help of the ready-to-use video templates and royal-free stock media resources, business owners can make a marketing video easily for their brands.
This tool allows businesses to create professional-looking videos without any previous video editing experience. All you need is a selection of photos and/or videos, and Animoto will do the rest, creating a polished video perfect for sharing on social media or on your website.
Another easy-to-use video creation tool, Biteable includes a library of pre-made scenes and characters that you can use to make your unique videos. As with Animoto, no previous video editing experience is necessary – just add your own message and branding and let Biteable do the rest.
If you are looking for greater control over the final product, Videoshop may be your tool. With this app, you can edit existing videos or create new ones from scratch using various built-in tools and functions. You can also add special effects like filters and transitions to make your videos stand out.
For those who want even more control over their video content, iMovie is a great option (though note that it only works on Apple devices). This powerful editor allows users to create complex movies with multiple scenes, soundtracks and special effects. Again, no previous video editing experience is required. Try it out and see what you can create!
Benefits of video marketing
There are many options to choose from when it comes to marketing your business. But one you might consider is video marketing. Video marketing can be a great way to reach potential customers and help them learn more about what your business has to offer. Here list some of the benefits of video marketing for roofers:
- You can reach a large audience with your message. You can post it to your website, social media channels, and even YouTube when you create a video. Video allows you to reach many people with your message, which can help increase brand awareness and generate leads.
- Videos are easy to share. One of the exciting things about videos is that they’re easy to share with friends and people who follow them online. This means your video has the power to reach an even wider audience than you just posted it on your website or social media channels alone.
- Videos generate excitement and interest. Let’s be honest: most people would rather watch a short video than read pages of text. Suppose you can convey your message in an interesting and exciting way through the video. In that case, you are more likely to capture the attention and keep viewers interested than if you relied solely on written content.
- They provide another avenue for SEO keywords. Roofers who use videos in their marketing efforts have another avenue to include key search terms and phrases that will help them improve their rankings on search engine results pages (SERPs).
“Video marketing has literally changed the way we present our work to potential clients. We are now allowed to use drones to showcase the excellent roofs we install ,” said a marketer.
Why integrate video marketing into your digital strategy in 2022
Video marketing is one of the most powerful tools businesses can use to connect with their customers and promote their products or services. Despite this, many companies are still not using the full potential of video marketing. It’s normal because they don’t know how to go about it or they’re worried about the cost.
There are several ways to use video marketing effectively, depending on your business goals. For example, you can create an explainer video to introduce your business to new customers or product demo videos to show potential buyers what your products can do. You can also create customer testimonial videos or brand films that give people an idea of what it’s like to work with you.
Whatever type of videos you decide to create, there are a few key things to consider if you want them to be successful. First, make sure your videos are of high quality and provide added value to viewers. No one wants to watch a low-quality advertisement disguised as a helpful tutorial!
Next, make sure your videos are properly optimized for search engines so people can find them when searching for relevant content online. Finally, don’t forget to promote your videos once they’re created – share them on social media platforms, email them to your followers, and embed them on your website.
In conclusion, video has become a fundamental part of your online marketing strategy. Whatever the goal you have set for yourself, there will be differences in the videos even if they are for the same brand or company, but you will surely reach the goal. We always need to “see” what that brand is, so corporate videos work so well and are an excellent cover letter.
Do not hesitate to include the videos in your next marketing and communication budget. Our experience with clients who put it into practice has us more than convinced. By reading this post, you’ll be well on your way to creating engaging and compelling video content that will help grow your business.