Fivetran vs Matillion vs Hevo: ETL Tool Comparison

Comparing ETL Tools: Fivetran vs Matillion

Every ETL or data integrated solution is unique in some way, as each organization has its own needs and use cases. This article discusses Fivetran vs Matillion, two industry-leading data integration platforms, in order to help you make the best decision!

What is Fivetran?

What is Fivetran?

Fivetran is a cloud-based ETL tool that provides high-end performance and broad integration capabilities, with over 90+ SaaS sources, as well as databases and custom integrations.  It is fully controlled and allows for the rapid deployment of automated ETL pipelines. It features a simple platform that allows you to integrate and load data into a variety of data warehouses, including Google BigQuery, Amazon Redshift, and others. It also responds quickly to changes in the API and schema.

What is Matillion?

What is Matillion?

Matillion is a popular cloud-based ETL software that enables customers to easily transform data and put it into the data warehouse of their choice. It allows users to integrate with a variety of data sources and provides a flexible platform that allows them to turn their data into an analysis-ready format. It also allows users to set up data processes without having to write any SQL code.

What is Hevo?

What is Hevo?

Hevo Data is a No-code Data Pipeline, that assists you in transferring data from 100+ sources to a data warehouse of your choice, where it may be visualized in your preferred BI tool. It is fully controlled and completely automated, allowing you to load data from any source, enrich it, and turn it into an analysis-ready format without writing a single line of code. Its fault-tolerant architecture guarantees that data is handled securely and consistently, with no data loss.

Comparison: Fivetran vs Matillion vs Hevo

Here’s a list of some of the most crucial factors that you must consider while comparing data integration platforms such as Fivetran, Matillion, and Hevo. For in-depth understanding, Fivetran vs Matillion article might help.

Data Sources and IntegrationFivetran enables integration with over 100+ platforms, including over 90 SaaS data sources such as databases, data warehouses, apps, file-based data sources, and so on, with a particular focus on data input and ELT-based data transformation capabilities.Matillion offers strong integration support for around 100 platforms, including about 50 SaaS data sources, divided into categories such as databases, data warehouses, marketing apps, social networks, and external files. Users can use Matillion’s robust features, but they can’t manually add a new data sourceHevo Data supports a wide range of data sources, including databases, data warehouses, external files like CSV and JSON, marketing apps, and events. REST APIs and Webhooks are also supported for data ingestion. It supports ten destinations, and even allows for data lake integration.
Data TransformationsAll data transformation processes are performed directly in the data warehouse by Fivetran users, who employ SQL-based instructions to transform their data.Fivetran’s transformations functionality integrates with data warehouses and handles and triggers transformations automatically as new data enters the warehouse.Users can utilize Transformation Components in Matillion to perform transformations with the use of SQL queries or Matillion’s easy point-and-click interface, and can even drag those components onto the workstation, at the precise position in the data flow.Hevo Data providing users with both ELT and ETL capabilities, making it one of the best in class enterprise-grade transformation capabilities. It transforms data for each event that passes through your automated data pipelines, giving consumers complete control over the data transformation process
Support and TrainingFivetran offers support via an in-app form but it does not offer live chat. Fivetran does not offer any type of training.Matillion offers help via an online ticket booking system that may be accessed via a support site or by email. Matillion has no Slack or Discourse communities to offer assistance. Although the company does not offer training, YouTube has a number of tutorial videos.Hevo Data provides different online service demos to help beginners with the platform, which can be requested by contacting the support team. It also has a YouTube account where it publishes various demo videos on different platform functionalities in addition to the demos.
PricingFivetran uses a pricing model, in which customers are charged based on the number of active rows they create each month. Users can choose from three subscription options: Starter, Standard, or Enterprise, with the Starter plan costing $1 per credit. It also offers a 14-day free trial to all users, regardless of the package they choose.Matillion pricing is based on hourly consumption and data warehouse platform. It offers two separate products to users: the Matillion Data Loader is free, and the Matillion ETL has four different subscription options: Medium, Large, Extra Large, and Enterprise, with the Medium plan costing $15.7K per year. Users can also take advantage of a 14-day free trial.Hevo Data has a pricing model that costs users based on the number of events/records they create, either monthly or annually. It offers three different subscription options to users: Free, Starter, and Business plans. Users also get a 14-day free trial, regardless of the membership plan they choose.
SecurityWhen it comes to data security, Fivetran adheres to all industry requirements. To maintain data security, it adheres to HIPAA, SOC II, and GDPR guidelines. For all databases, Fivetran automatically generates an SSL connection, while all data connections performed with SaaS apps are encrypted with HTTPS. To protect its production infrastructure, it also employs multi-factor authentication.Matillion is among the most secured ETL solutions available, with SOC2 Type 1 and GDPR compliance. It ensures data protection at all times. Matillion makes use of its ELT capabilities and the data warehouse to ensure data security at all times, particularly throughout the transformation process. It also includes a “Single Sign-on” feature, which ensures a seamless login experience without jeopardising security.Hevo Data adheres to the most stringent industry security requirements, including SOC II, GDPR, and HIPAA. It also uses multiple/two-factor authentication for all user accounts, requiring users to submit a one-time password (OTP) when signing in. Hevo Data’s database connectors always establish an SSL connection, and all SaaS connections are encrypted with HTTPS.
Table- Comparison: Fivetran vs Matillion vs Hevo

What more does Hevo provide than Fivetran and Matillion?

Some of the reasons which make Hevo unique and different from its competitors are-

  1. Hevo eliminates the need for human intervention by automatically mapping Event Types and fields from your Source to the Destination’s appropriate tables and columns. Auto Mapping can be turned on for a Pipeline or an Event Type. For example, you can turn off Auto Mapping for the entire Pipeline but enable it for a specific Event Type, or vice versa.
  2. Only Hevo provides Reverse ETL support which sends data from the warehouse to business applications. 
  3. No vendor lock-in – Hevo has a flexible subscription plan which means a vendor is not bound by a contractual plan whereas Fivetran and Matilion have Monthly or Annual contract plans only.
  4. With guaranteed 24/7 support capabilities, users can contact the Hevo team round the clock either by writing an email, interacting via live chat, or making a call to the support team


Fivetran vs Matillion vs Hevo, It can be concluded that the three instruments have vastly different capabilities. We discussed three data integration platforms on a various basis like sources and integration, data transformation, pricing, security, etc. While their roles overlap, they also can complement one another by performing to the best of their abilities and providing connectivity and transformation for one another.

Also, read: What is ELT?