TikTok is a social media platform that stays on the agenda and is used with interest by users. One of the main reasons why TikTok is so popular and has so many downloads is because it’s so easy to make videos. It is possible to make videos with interesting content simply by using various effects offered by TikTok.
One of the newest social media platforms, TikTok, had a successful year in 2020 despite just being founded in 2016. TikTok’s popularity increased while a pandemic kept people inside and away from their friends. And it appears that the platform’s uniqueness hasn’t faded. In reality, as the platform’s user base grows, users outside of the platform’s intended Gen Z demographic continue to use it, first expanding to Millennials and then growing in popularity among Gen X and Boomers.
The number of people using TikTok for business has increased. So, after creating content that suits your audience’s interest on TikTok, you can attract them to you and turn them into regular followers. In TikTok, there is one general rule: be creative. In this blog, we will tell you how to increase followers on TikTok with the top 7 tips you can use.
These tips are easy and effective in increasing followers on TikTok.
How to get more followers on TikTok?
If you want to increase your followers on TikTok, you have to work hard for it. Because your followers will not increase immediately, it will take some time. But consider that if you are running a business on TikTok, you will need to get more followers on TikTok in no time.
You need real TikTok followers who care about your brand and what you offer if you want to make the most of the platform. Fortunately, there are a number of strategies to increase your TikTok followers in 2023:
- Choose a target audience
Finding your target audience is one of the most essential parts to do if you want to increase your TikTok followers. TikTok users span a variety of demographics, regions, and niches, just like users of other social media platforms.
One group’s preferred kind of content might not be appealing to another. Therefore, it’s essential to know what your target audience is doing on the platform before you start developing a TikTok marketing or TikTok influencer plan.
- Make your videos better
Sure, TikToks don’t have to be masterpieces of videos, but if your videos have poor sound or visuals, people will be likely to skip them. Purchasing a ring light or little microphone, depending on the type of content you create, could work wonders for improving the quality of your videos. Finding a peaceful, well-lit place to video is a simple method to improve the quality of your video.
- Use trends
TikTok is all about the trends, and by following them as they develop, you may significantly grow your following on TikTok. Of course, you are not required to participate just because something is popular. Make sure that your target audience is participating in the trends you choose to follow before you jump on them.
- Post continuously
If you want to learn how to gain followers on TikTok, the short answer is to post continuously. Because, when you increase your activity on TikTok, your videos will appear more in front of your viewers and your followers in TikTok will increase. We can give you tips for this. In advance, decide what you will share on TikTok and prepare your videos accordingly. This way you will have a TikTok video calendar.
You can then schedule them through the TikTok scheduler. The best tool you can use for this is Planly. Planly is a freemium social media scheduler. Here, along with TikTok, it is possible to schedule social media platform posts such as Instagram, Twitter, Pinterest, Facebook, LinkedIn, and Google Business Profile and their special features.
Planly’s main difference from other social media scheduling tools is that it auto-publish your TikTok videos without a further push notification. The best thing is that you can schedule TikTok videos for free with Planly.
- Use Hashtags
Because they make it so simple to discover groups of the information you’re interested in, hashtags are popular on most social media sites. When you combine branded, trending, industry-specific hashtags, trending hashtags, industry-specific hashtags, and general hashtags, using hashtags on TikTok can help you expand your audience. With the help of our free TikTok hashtag generator, you may discover some excellent hashtags.
- Cross-Promote Your Videos
Make use of your online presence to market your TikTok videos by posting links to them on other social media platforms. You’ll see that many reel users post their TikTok content on the site if you check out Instagram Reels, which is Instagram’s answer to TikTok.
While it’s simple to simply add your TikTok videos with the TikTok watermark (ideal for directing your Instagram followers to your TikTok account and increasing your TikTok followers), you can also choose to remove the TikTok watermark to make the content appear more authentic on the platform you’re sharing it on.
- Post at the Right Time
Making sure you post on TikTok at the right time is one of the best strategies to increase your number of followers on TikTok. Of course, the optimal moment is when your target audience is most likely to be online. Finding that sweet spot can require some trial and error, but it will be well worth it.
Frequently asked questions about followers on TikTok
Who has the most followers on TikTok?
Khaby Lame, who has more than 151 million followers, is the user with the most followers on TikTok. On June 22, 2022, he surpassed Charli D’Amelio as the most followed user.
How many followers on TikTok are to go live?
You must first have 1,000 followers in order to unlock the option to go Live, and you must also be at least 16 years old, which is determined by your birthdate when you first create your TikTok profile.
Conclusion
Since TikTok is a popular platform, it takes some time to build a following here. However, you can use the tips we recommend to increase the number of followers on TikTok. In this way, your TikTok engagement rate will increase and people will be eager to follow your account and like your videos.
Author details:
Khanim Hajiyeva is helping to level up content marketing strategies at Planly – crafting captivating stories that bring value and engagement.
