Email marketing is one of the best ways to connect with your customers, but it can be time-consuming. So many people feel overwhelmed by their inboxes that they’re starting to unsubscribe from all kinds of lists. So how do you get your emails read? This blog post will show you how easy it is to double your email subscribers and sales using this approach.
8 Tricks to double your email subscribers
Give a free eBook away as a special offer:
The ebook should be short and relevant to your business. For example, if you’re a plumber, offer an ebook about choosing a suitable toilet or stopping leaks in pipes. Get more people clicking on your links by providing something of value that’s easy to download. It could even be a white paper, report, or how-to guide on your website. Promote your offers by inviting people to tweet about them or share on Facebook if they’ve downloaded your ebook. For example, if they got your report because you saw that they were actively researching a topic related to it, tweeting about their interest might entice them to take the next step.
Add an extra product for customer benefit:
Incentivize people with an offer for a bonus if they buy something from you. For example, let’s say you have a shoe store and want to encourage sales. Offer a free tote bag with the purchase of ten pairs of shoes, or include the first month’s payment for yoga classes if they sign up for your email list. Test different offers and see what works best for you. Your audience will determine whether it’s something like an ebook or tote bag, so offer precisely what they’re most likely to respond to.
Offer a sweet dollar or two:
Offering one dollar in return for an email address may seem like peanuts, but you’d be surprised at how many people are willing to give it up for something so simple. If you have a list, you could even try giving away two whole dollars. But you can also invest the same amount with 7daysbuyer solo ads to help you get your email subscribers and sales to increase rapidly over a week.
Add an opt-in form on every page on your website:
It can be as simple as adding a text link with a request to subscribe at the bottom of your emails: “Subscribe to our mailing list.” or you may want to put a mini popup opt-in screen on every page that asks visitors to sign up right then and there. When you have a relevant website that the visitors like, they will be interested in staying updated with your business daily: all you have to do is prompt them to subscribe to your business news with their email address. You can also add a report on a website, hoping some of your visitors will read it and subscribe to get future updates.
Double opt-in requires visitors to confirm the subscription:
When they sign up with their email address, which is why it’s ideal for businesses. They’re more likely to be engaged and less likely to unsubscribe than regular list members. When you ask for a visitor’s email address, tell them precisely what you’ll be sending and how often they’ll receive your emails. Make sure the value of the email subscription is clear, too. If you’re sending newsletters full of valuable content, let them know how much they’ll enjoy them!
Mention popular posts in your latest updates:
Some list members might have subscribed to receive every one of your emails, so if specific posts go out to hundreds or even thousands of other subscribers, they might miss those posts. If you’ve got a particularly valuable or popular position, mention it in your email and let your list know why they should check it out.
Turn blog subscribers into email subscribers:
If you’ve ever wanted more people to read your blog posts, this is the perfect opportunity for you! You can encourage visitors to subscribe to your blog’s RSS feed by adding a simple widget to the sidebar of your website. This way, even if people aren’t ready to subscribe right then and there, they can still get their hands on that content later on.
Collect emails with popups:
For those who don’t feel like filling out a form, using a popup can be sure to get their attention. Fortunately for us, there are plenty of great WordPress plugins that we can use to create this effect easily and quickly.
Include a link to sign up at the end of each blog post you write:
This is a great way to keep your reader engaged with your content. After they’ve finished reading that post and put some time into digesting it, you can send them a quick reminder that maybe they’d want to sign up for more of what you have to offer.
The key lies in understanding the psychology of why people must subscribe to email lists. In conclusion, if you want to double your email subscribers and sales, you may want to put the above strategies to use, which are easy, effective, and time-efficient.