Tech-oriented NPOs are going to need to make sure that they are investing in the right services to get the most out of what is likely to be an incredibly tight budget. Luckily, there are some key areas you can get the best out of when it comes to kickstarting your NPO, by using the right tools, security, and marketing software.
Top 6 Things Every Tech-Oriented Non-Profit Businesses Should Consider
#1 Direct Mass Marketing
This is often overlooked but can be a good way to fundraise and reach out directly to your members too. Looking out for the best texting platforms for nonprofits can help you when it comes to making sure that you are getting the right message across. SMS usually has a better open rate than an email, so you are more likely to be seen with this method, rather than an email that could sit in their inbox unread.
Multi-factor authentication can be a great way to help protect your business’s tech and your employees’ accounts. This can be a good way to make sure that your employees are safe in the event of a hack or the business’s property being stolen, as it can prevent an attacker from getting in and accessing customer data.
#3 Data Protection
As a continuation of the point above, data protection is vitally important. As an NPO, you are going to have an exceptionally high amount of data go through your business every day, so you are going to need to make sure that you are protecting it well. Investing in cybersecurity is a good step towards this goal.
#4 End User Education
This can help your business stay safe on the inside. End-user education can help your business when it comes to teaching your employees the importance of changing passwords, why they shouldn’t give out personal information online, why they should be wary of certain targeted attacks, and what to look out for. For example, what to look out for when it comes to baiting and adware.
#5 Social Media
Social media can do a lot for a fundraiser. It can prompt your followers to partake in certain events and it can be a great way to get your voice heard. You can also create and interact with your community around the business, so it can be a good thing to invest in, not only creating more loyal followers and members, but also helping you seek out new potential members.
You should be creating a blog. It can help you make sure that you are appealing to a wider audience and bring in a clear point of what you are doing and why you are doing it. You can do this in the form of a traditional blog, or better still, in a series of vlogs, or even on your social media channels to help your members engage with your cause more.
To Wrap Things Up
There are a lot of things that you should consider as the head of an NPO. You need to make sure that you are investing in your business social media channels, into cybersecurity elements, such as MFA, end-user training, and data protection, as well as making sure that you are investing in the best sources for texting platforms for fundraising.